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(14/4)Turning medical crises to opportunities – Senior Executive and Directorate training
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課程編號: ACM12S1
課程名稱: 現已接受報名!
(14/4)Turning medical crises to opportunities – Senior Executive and Directorate training
簡介: This one-day course is aimed for those who are tasked with managing a medical related crisis, whether at a strategic or tactical level or those who have to train or manage others in fulfilling these roles. It gives theoretical guidance and shares practical experience in dealing with a wide variety of incidents.
入學要求:
開課日期: 14 Apr 2012 (Sat)
上課時間: 9am – 5pm
上課地點: 15/F, Bamboos Centre, 52 Hung To Road, Kwun Tong, Hong Kong
費用: HK$ 3800
截止報名日期:
查詢:
傳真: 2778 1810
相關講座:
課程單張:
備註: Turning medical crises to opportunities Crisis and issue communication and management - crisis and risk: identification and management - “think outside the box”: creative problem solving skills for organizational crises and issues - “mediation”: a win-win tool to resolve conflicts Media relations - a crisis: death inquest, how to appear in court - media relations and interviewing skills: radio, TV, print, ambush interviews - Hong Kong mass media dynamics: is there a way to avoid hitting headlines - roles and functions of corporate spokesperson and training Trainer: Annita Mau has held senior positions in public affairs and corporate communication for over 20 years, serving major non-government organizations and public corporations, including the Hong Kong Council of Social Services, Kowloon-Canton Railway Corporation (KCRC) and the Hospital Authority (HA) where she was the Chief Public Affairs Manager when she retired in Feb 2006. Ms Mau’s strengths are in government relations, community relations, crisis and issue communication and media relations. She assisted the corporations she served to deal effectively with major crises and issues such as the Light Rail sit-in protest in 1991; Hong Kong’s medical blunders in 1997; doctors’ mass demonstration over their employment terms in 2000; and SARS in 2003. Through these, and over the years, she has developed the crucial strategic communication skills to face up to the whole range of corporate crises and issues. Ms Mau also possesses a solid background in television production, writing /editing, and academia while she worked for the Radio Television Hong Kong, Asia Television, Reader’s Digest and the City University of Hong Kong in the early part of her career. Ms Mau holds a Bachelor Degree in English (Minor in Chinese), a Master Degree in Social Sciences (Criminology) and a Master Degree in Arts (Teaching Chinese as Foreign Language). She is an accredited Mediator, and has been involved in mediation service, training and assessment since 2005.
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